Author
Jeremy Osborn
Helping brands become the answer in AI search — SEO, GEO & Answer Engine Optimization.
Founder & Principal Strategist · Longview–Marshall Area, TX
10+ yrs
Search, content & growth
Published
Author of Becoming the Answer
About Jeremy
Search has fundamentally changed. Traffic is no longer the only metric that matters — brands now compete to become the answer inside AI-powered search experiences like ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini.
For more than a decade, Jeremy has helped organizations build sustainable organic growth systems through technical SEO, content strategy, semantic optimization, and data-driven decision making. Today he leads engagements focused on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — helping companies improve visibility not just in search engines, but in AI-generated answers.
Across legal, insurance, fintech, cybersecurity, SaaS, and enterprise organizations, Jeremy's work has delivered a 280% increase in organic traffic, 165% growth in online business, enterprise SEO strategy for national brands, and large-scale topical authority programs designed for the AI-search era.
"AEO is the accumulated weight of those who talk about you, link to you, and trust you enough to mention your brand."
Expertise
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI Visibility measurement & share of voice
- Entity optimization & knowledge graph strategy
- Technical SEO for LLM retrieval
- Digital PR & AI citation acquisition
- Content strategy & topical authority
Published book
Becoming the Answer: How Brands Get Chosen Inside AI Search
A guide to competing for trust and inclusion in AI-driven search environments.
Jeremy is the author of Becoming the Answer, a published book for leadership teams navigating a search landscape where AI systems, not ten blue links, decide which brands get recommended. The full text is readable on this site.
The book explains the shift — why traditional rankings no longer predict revenue, how AI systems interpret authority, and what it takes to be the answer buyers are given rather than one of many results they have to sift through.
- Why traditional SEO metrics now mislead leadership
- How AI systems interpret and weigh brand authority
- Where visibility breaks across critical buying topics
- Building trust signals that earn AI recommendation
Articles by Jeremy Osborn
- Digital PR & Citations
How Digital PR Influences AI Search Citations
Digital PR is the most under-priced input into AI search citations. Here's how B2B digital PR drives AI citations, brand mentions, and share of voice.
- How AI Search Works
How to Get Your Brand Mentioned by AI
How to get mentioned by AI. A B2B playbook for improving AI brand visibility across ChatGPT, Gemini, Perplexity, and Copilot.
- How AI Search Works
How Do AI Search Engines Choose Sources?
How AI search engines choose sources. The retrieval, ranking, and citation signals that decide whether your brand appears in ChatGPT, Gemini, and Perplexity answers.
- Platform Playbooks
How to Rank in Gemini
How to rank in Gemini across Google Search, Workspace, and the Gemini app. Grounding, entity, and content patterns for Google Gemini SEO.
- Platform Playbooks
How to Rank in Perplexity
How to rank in Perplexity: the source-first answer engine. Content, citation, and authority patterns that get your domain pulled as a Perplexity source.
- Platform Playbooks
How to Rank in Google AI Overviews
How to rank in Google AI Overviews and appear in AI Overviews. Content patterns, schema, and entity work that get you selected as the Overview source.
- Platform Playbooks
How to Rank in ChatGPT: The Complete B2B Guide
How to rank in ChatGPT: get cited, get mentioned, and get recommended. A step-by-step guide to ChatGPT visibility for B2B brands.
- Comparisons
GEO vs AEO vs SEO: Definitions, Differences, and Where Each Wins
GEO vs AEO vs SEO explained. Definitions, the differences that matter, and where each discipline wins in a modern B2B AI search program.
- Measurement
AI Share of Voice: How to Measure Brand Visibility in AI Search
AI share of voice is the definitive benchmark for AI search visibility. Here's how to define your prompt universe, calculate share of voice, and grow it.
- Foundations
What Is AI Search Visibility?
AI search visibility is how often — and how favorably — your brand appears in AI-generated answers. How mentions, citations, and recommendations fit together.
- Foundations
What Is Answer Engine Optimization (AEO)?
Answer engine optimization (AEO) is how you win direct answers in Google AI Overviews, featured snippets, People Also Ask, and voice assistants.
Ranking is no longer enough
You need to be cited, mentioned, and recommended.
Being cited, mentioned, and recommended are three different outcomes, and most brands only ever achieve the first one. Ranking is no longer enough because AI engines answer buyers directly and name only a short list of vendors as the recommendation — everyone else is cited in passing, if at all. Get a free AI Visibility Report to see exactly where your brand appears today across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot, where competitors are winning the recommendation instead, and what's keeping you from moving up the shortlist.