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Compare AI Search Options

Buyers entering AI search face three decisions: which engine to prioritise first, whether to hire a consultancy or buy a monitoring tool, and how to tell competent providers apart. These comparisons lay out the trade-offs behind each choice so you can decide before you commit budget.

Ranking is no longer enough

You need to be cited, mentioned, and recommended.

Being cited, mentioned, and recommended are three different outcomes, and most brands only ever achieve the first one. Ranking is no longer enough because AI engines answer buyers directly and name only a short list of vendors as the recommendation — everyone else is cited in passing, if at all. Get a free AI Visibility Report to see exactly where your brand appears today across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot, where competitors are winning the recommendation instead, and what's keeping you from moving up the shortlist.