Engines

AI Search Optimization by Engine

Every AI engine retrieves, cites and recommends differently. ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot draw on different indexes, crawlers and ranking signals, so being visible in one says almost nothing about the others. Each engine has to be measured and optimised on its own terms.

How the five engines differ

Comparison of how each AI engine retrieves, cites and rewards content
EngineHow it retrievesCites inline?CrawlerWhat moves visibilityTime to first citation
Copilot SEOTODOTODOTODOTODOTODO
ChatGPT SEOTODOTODOTODOTODOTODO
Google AI Overviews SEOTODOTODOTODOTODOTODO
Perplexity SEOTODOTODOTODOTODOTODO
Gemini SEOTODOTODOTODOTODOTODO

Which engine to prioritise first

Ranking is no longer enough

You need to be cited, mentioned, and recommended.

Get a free AI Visibility Report — see exactly where your brand appears across ChatGPT, Google AI, Gemini, Perplexity, and Copilot, and where competitors are winning instead.