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AI Visibility Tools Compared
Eight AI visibility platforms compared on the four things buyers actually ask: which engines they monitor, whether they track more than citations, what they publicly charge, and who each vendor says the product is for. Every claim links to the vendor's own page. Where a price is not published, we say so.
How to read this table
We only state what a vendor publishes about itself, and we link to the exact page. No cell contains an estimate. Two vendors — Peec AI and Semrush — publish pricing pages whose figures did not render for us, so their price cells say "not verified" instead of carrying a number we could not stand behind. That is a limitation of our check, not a criticism of the product.
| Tool | Engines covered | Citation vs. recommendation tracking | Published pricing | Best-fit buyer (vendor's words) |
|---|---|---|---|---|
| Profound | By plan: Starter is "ChatGPT tracking only", Growth "3 Answer Engines tracked", Enterprise "Up to 9 Answer Engines tracked" (pricing page). | Beyond citations — the vendor describes tracking "how AI mentions your brand", uncovering citations, and AI accuracy (answer engine insights). | Published: Starter $99/mo billed yearly, Growth $399/mo billed yearly, Enterprise custom (pricing page). | Vendor's own wording: Starter "for small companies", Growth "for growing companies", Enterprise "for large companies and agencies" (pricing page). |
| Peec AI | Model selection is configurable; vendor documentation names ChatGPT, Gemini, Perplexity, Grok and AI Mode (Peec AI docs). | Beyond citations — the product page headlines Visibility, Position, Sentiment and Share of Voice (product page). | Plan names are published (Starter, Pro, Advanced, Enterprise) but the figures did not render for us on the vendor pricing page. We will not repeat third-party price claims. Treat as not verified. | Vendor's own wording: Starter "for SEO and content managers getting started", Pro "for SEO teams", Advanced "for marketing teams managing multiple projects" (pricing page). |
| Otterly.ai | "Tracking of 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot", with Claude, Google AI Mode and Gemini as paid add-ons (pricing page). | Citation and brand-mention tracking plus AI ads tracking (pricing page). | Published: Lite $29/mo, Standard $189/mo, Premium $489/mo, Enterprise custom (pricing page). | Vendor's own wording: "for solo marketers, and small teams" through to "for global brands with custom needs" (pricing page). |
| Scrunch AI | Core plan: "Four AI platforms supported: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot" (pricing FAQ). | The vendor publishes separate monitoring/citations and AI share-of-voice material (citations, share of voice). | Published: brands Core $250/mo and Enterprise custom; agencies Agency Core $500/mo and Agency Enterprise custom (pricing FAQ). | The site segments Enterprise and Agencies as its two named audiences (source). No per-plan best-fit statement was found. |
| AthenaHQ | Essential covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; Starter states "visibility across 10 models" including Claude, Grok, DeepSeek and Meta AI (plans page). | Beyond citations — "Real-time brand sentiment intelligence", competitor tracking and prompt volume analysis (plans page). | Published: Essential free with credits, Starter $295/mo, Enterprise custom (plans page). | Vendor's own "Best for" row: Essential "Self-Guided", Starter "SMBs", Enterprise "Enterprises & Agencies" (plans page). |
| Am I On AI | "ChatGPT + Google AI Overview" on the Pro and Prism plans (pricing page). | Citation-centric — "Full access to citation data", plus content pillar tracking and recommendations (pricing page). No sentiment or share-of-voice claim was found in the vendor's own copy. | Published: Pro $100/mo, Prism $349/mo, GEO Council $2,500/mo (pricing page); agency plans "start for $250/mth" (agency page). | Vendor's own wording: Pro "for teams that want to improve their AI visibility", Prism "for teams looking for that extra 10x leverage" (pricing page). |
| Semrush AI Toolkit | The vendor references "LLM platforms and Google AI Mode" in its own page copy (pricing page), but we could not read a confirmed named-engine list. | The vendor's own copy references brand share in AI conversations, sentiment and AI share-of-voice trend data (pricing page), so it is not citations-only. | Not verified. The plan prices did not render for us on the vendor pricing page, and we do not publish estimates. | No vendor-authored best-fit statement confirmed. |
| Ahrefs Brand Radar | "Prompt-based indexes (ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode)" plus search-query-based indexes for AI Overviews and AI Mode; Claude on the top tier (Brand Radar page). | Explicitly separates "Mentions", "Citations", "AI Share of Voice" and "Estimated Impressions" (Brand Radar page). | Published in part: tiers by checks and prompts, with an Enterprise line at "$199/mo" for 83 prompts/day plus 2,500 checks and overage at "$0.020/check", and a custom-prompts add-on from "$50/mo" (Brand Radar page). | No vendor-authored best-fit persona statement was located on the product page. |
What none of these tools currently measure well
This is the honest part. The products above are good at what they claim; the gaps below are shared across the category rather than faults of any one vendor, and we make no negative claim about a named product that we cannot source.
- Recommendation as a distinct outcome. Several vendors measure mentions, citations, sentiment and share of voice. Scoring whether an answer actually names your brand as the option to choose — and separating that from merely being used as a source — is a different measurement, and it is the one that maps to pipeline. See how we score it.
- Prompt-universe quality. Every platform inherits the prompt list you give it. None of them can tell you whether that list reflects how your buyers actually ask, which is the single biggest determinant of whether the numbers mean anything.
- Causal diagnosis. Dashboards show that a competitor is winning a prompt. Explaining why — a missing third-party source, an entity the engine has conflated, an unquotable page, a rendering problem — is still analyst work.
- Answer volatility. AI answers vary between runs and between users. Sampling methodology matters enormously and is rarely published in enough detail to compare products like for like.
Where a consultancy sits alongside these
We are not a platform and we do not sell one. Our engagements include measurement against a locked prompt universe, and if you already own one of the tools above we will work from your data. The trade-offs between buying software and buying help are laid out in consultancy vs. tool, and our own numbers are on the pricing page — audits from $3,500 and engagements from $6,000 per month.
AI visibility tools: common questions
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