Resources
The frameworks, benchmarks, and category studies our strategists use with clients — published in the open.
Category benchmarks, prompt studies, and share-of-voice reports across industries.
In-depth playbooks on GEO, AEO, entity optimization, schema, and technical AI SEO.
Weekly analysis of ranking, retrieval, and citation shifts across every major AI surface.
The AI SEO vocabulary, plus free diagnostics you can run against your own domain.
Jeremy Osborn's full book, published free — the retrieval pipeline, the five levers of AI visibility, evidence grades, measurement, budget, risk, and a 90-day plan.
Read the guide →
Long-form guides covering AI visibility measurement, auditing, monitoring, and model-level LLM optimization.
Original measurement studies currently in collection. Each one publishes in full on an open, indexable page — no form, no gate. Dates below are the intended publication window.
A locked 150-prompt universe across 15 B2B SaaS categories and four engines, measuring citation and recommendation separately — because most vendors only ever win one.
15 categories · ~100 brands · ChatGPT, Perplexity, Gemini and AI Overviews · four weekly re-runs, US English.
Read how AI share of voice is measured →Which domain classes ChatGPT, Perplexity, Gemini and AI Overviews actually draw on when buyers research software, benchmarked against the largest published citation datasets.
Every cited domain hand-classified as vendor-operated, review platform, community, news, analyst, reference or documentation.
Read how AI search engines choose sources →Share of voice, citation velocity and source concentration across 40 cybersecurity vendors and five engines — including why Copilot behaves unlike the others.
60 prompts weighted to the CISO, security architect and SOC analyst buying committee, over a four-week window.
See our cybersecurity AI search work →A fixed 300-query B2B panel, re-measured monthly, tracking which categories gain and lose AI Overview coverage and how fast cited sources turn over.
Baseline captured 1 October 2026, then monthly re-captures — no edition publishes before there is a real series to compare.
Read the AI Overviews citation guide →Resource questions
Ranking is no longer enough
Being cited, mentioned, and recommended are three different outcomes, and most brands only ever achieve the first one. Ranking is no longer enough because AI engines answer buyers directly and name only a short list of vendors as the recommendation — everyone else is cited in passing, if at all. Get a free AI Visibility Report to see exactly where your brand appears today across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot, where competitors are winning the recommendation instead, and what's keeping you from moving up the shortlist.