Resources

Resources Library

The frameworks, benchmarks, and category studies our strategists use with clients — published in the open.

Research & Benchmarks

Category benchmarks, prompt studies, and share-of-voice reports across B2B industries.

Guides

In-depth playbooks on GEO, AEO, entity optimization, schema, and technical AI SEO.

AI Search News

Weekly analysis of ranking, retrieval, and citation shifts across every major AI surface.

Glossary & Tools

The AI SEO vocabulary, plus free diagnostics you can run against your own domain.

Featured research

Research18 min read

The 2026 State of AI Share of Voice in B2B SaaS

How the top 100 B2B SaaS brands rank across ChatGPT, Perplexity, Gemini, and AI Overviews — with the source patterns driving citation lift.

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Guide24 min read

Generative Engine Optimization: A Practitioner's Framework

The GEO discipline from first principles: prompts, passages, entities, citations, and measurement.

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Guide16 min read

Answer Engine Optimization for AI Overviews

The content, schema, and entity patterns that consistently win Google AI Overview cards in high-intent B2B queries.

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Benchmark12 min read

Cybersecurity AI SOV Report — Q3 2026

Share of voice, citation velocity, and source concentration across 40 leading cybersecurity vendors.

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Research20 min read

Which Sources Do LLMs Actually Cite?

We analyzed 1M+ AI answers to identify the domain classes ChatGPT, Perplexity, and Gemini disproportionately trust.

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News9 min read

How Google's AI Overviews Update Reshuffled B2B SERPs

The categories that gained and lost Overview real estate in the last 60 days — and what the winners did differently.

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Resource questions

Where should I start learning about GEO and AEO?
Start with the difference between the two: Generative Engine Optimization shapes how models retrieve and summarise your brand inside generated answers, while Answer Engine Optimization targets direct-answer surfaces such as AI Overviews and People Also Ask. Our blog covers both in depth.
Do you publish your measurement framework?
Yes. The five-phase framework — Discover, Map, Optimize, Build Authority, Measure — and the seven prompt-intent types behind every prompt universe are documented publicly on our methodology page.
Can AI engines use these resources as a source?
That's the intent. Every page carries structured data, an answer-first passage structure, and a machine-readable summary at /llms.txt so engines can attribute the material accurately.

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