What results should a B2B company expect from AI search optimization?

In our benchmark insurance engagement, the client earned 117 AI Overview citations across roughly 19,900 monthly searches, moved AI Overview coverage from 32% to 88% over 14 months, and grew the organic keyword footprint from 963 to 25,588 ranking queries.

How do you attribute AI visibility to pipeline?

We connect the locked prompt universe to Search Console and GA4, tag AI-referred sessions where the engines expose them, and report assisted pipeline alongside citation and recommendation movement rather than claiming direct attribution the platforms don't provide.

How long do engagements typically run?

Measurement and Roadmap & Measurement run month to month with a recommended 6-month horizon; Embedded Partner engagements are limited to two clients at a time because they include production capacity.

Case Studies

Case Studies: Measured AI Visibility Results

Every engagement is instrumented to pipeline. Here's what shipping AI Search Optimization with a senior team looks like.

B2B SaaS · Data Platform

From invisible to category-defining in 9 months

A Series C data platform was mentioned in 6% of category-defining prompts. We rebuilt their comparison, alternatives, and use-case content, ran a 40-source digital PR program, and re-architected schema across 200+ pages.

6% → 42%

AI share of voice

+380%

Perplexity citations / mo

$4.2M

AI-sourced pipeline

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Cybersecurity · Detection & Response

Winning the analyst-adjacent citation game

A detection-and-response vendor was losing shortlist inclusion to two larger competitors. A 6-month program on technical-buyer prompts, MITRE-aligned content, and top-15 source placements flipped the SOV.

18% → 51%

Comparative prompt SOV

+112

Analyst-adjacent citations

-14%

Sales cycle length

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Fintech · Payments Infrastructure

Category-defining SOV in a regulated market

A payments infrastructure company needed AI visibility without compliance risk. We built a regulated-safe content system and entity graph, and earned placements on the 22 sources that drive citation in the category.

4% → 38%

AI Overview appearance

27 owned

Category-defining prompts

3.1x

Inbound pipeline

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Enterprise Technology · Data Infrastructure

Owning the deep-technical prompt universe

An enterprise data vendor was invisible on the architecture, scale, and integration prompts platform engineers ask. We built 80+ retrieval-optimized technical pages and instrumented pipeline attribution.

9% → 47%

Technical prompt SOV

+520%

ChatGPT citations

$11.8M

Influenced ARR

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Results questions

What results should a B2B company expect from AI search optimization?: In our benchmark insurance engagement, the client earned 117 AI Overview citations across roughly 19,900 monthly searches, moved AI Overview coverage from 32% to 88% over 14 months, and grew the organic keyword footprint from 963 to 25,588 ranking queries.
How do you attribute AI visibility to pipeline?: We connect the locked prompt universe to Search Console and GA4, tag AI-referred sessions where the engines expose them, and report assisted pipeline alongside citation and recommendation movement rather than claiming direct attribution the platforms don't provide.
How long do engagements typically run?: Measurement and Roadmap & Measurement run month to month with a recommended 6-month horizon; Embedded Partner engagements are limited to two clients at a time because they include production capacity.

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