AI Search Optimization Blog
Guides on GEO, AEO, and AI Visibility
Deep-dive playbooks and explainers on generative engine optimization, answer engine optimization, and AI search visibility — written for teams building for the AI search era.
- Buying guide
- Digital PR & Citations
- How AI Search Works
- Platform Playbooks
- Comparisons
- Measurement
- Foundations
- Buying guide
How to Vet a GEO Agency: 9 Questions That Separate Real Work From Rebranded SEO
How to vet a GEO agency before you sign: the questions, proof and red flags that separate real generative engine optimization from rebranded SEO.
Oct 20, 20268 minRead 
Digital PR & CitationsHow Digital PR Influences AI Search Citations
Digital PR is the most under-priced input into AI search citations. Here's how B2B digital PR drives AI citations, brand mentions, and share of voice.
Jul 25, 202610 minRead
How AI Search WorksHow to Improve Brand Visibility in AI Search Engines
How to improve brand visibility in AI search engines: a B2B playbook for getting mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Copilot.
Jul 21, 20269 minRead
How AI Search WorksHow Do AI Search Engines Choose Sources?
How AI search engines choose sources. The retrieval, ranking, and citation signals that decide whether your brand appears in ChatGPT, Gemini, and Perplexity answers.
Jul 19, 202611 minRead
Platform PlaybooksHow to Rank in Gemini
How to rank in Gemini across Google Search, Workspace, and the Gemini app. Grounding, entity, and content patterns for Google Gemini SEO.
Jul 17, 20269 minRead
Platform PlaybooksHow to Rank in Perplexity
How to rank in Perplexity: the source-first answer engine. Content, citation, and authority patterns that get your domain pulled as a Perplexity source.
Jul 15, 20269 minRead
Platform PlaybooksHow to Rank in Google AI Overviews
How to rank in Google AI Overviews and appear in AI Overviews. Content patterns, schema, and entity work that get you selected as the Overview source.
Jul 13, 202610 minRead
Platform PlaybooksHow to Rank in ChatGPT: The Complete B2B Guide
How to rank in ChatGPT: get cited, get mentioned, and get recommended. A step-by-step guide to ChatGPT visibility for B2B brands.
Jul 10, 202612 minRead
ComparisonsGEO vs AEO vs SEO: Definitions, Differences, and Where Each Wins
GEO vs AEO vs SEO explained. Definitions, the differences that matter, and where each discipline wins in a modern B2B AI search program.
Jul 2, 202610 minRead
MeasurementAI Search Visibility Metrics: The KPIs That Matter
The AI search visibility metrics and KPIs that matter: share of voice, citation rate, recommendation rate and prompt coverage, and how to measure each one.
Jun 22, 202610 minRead
FoundationsWhat Is AI Visibility? Mentions, Citations and Recommendations
What is AI visibility? It is how often, and how favorably, your brand appears in AI-generated answers. How mentions, citations and recommendations fit together.
Jun 16, 20269 minRead
Blog questions
Ranking is no longer enough
You need to be cited, mentioned, and recommended.
Being cited, mentioned, and recommended are three different outcomes, and most brands only ever achieve the first one. Ranking is no longer enough because AI engines answer buyers directly and name only a short list of vendors as the recommendation — everyone else is cited in passing, if at all. Get a free AI Visibility Report to see exactly where your brand appears today across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot, where competitors are winning the recommendation instead, and what's keeping you from moving up the shortlist.