AI Search Optimization Blog
Guides on GEO, AEO, and AI Visibility
Deep-dive playbooks and explainers on generative engine optimization, answer engine optimization, and AI search visibility — written for B2B teams building for the AI search era.
- Digital PR & Citations
- Measurement
- How AI Search Works
- Platform Playbooks
- Comparisons
- Foundations
- Digital PR & Citations
How Digital PR Influences AI Search Citations
Digital PR is the most under-priced input into AI search citations. Here's how B2B digital PR drives AI citations, brand mentions, and share of voice.
Jul 25, 202610 minRead - Measurement
How to Measure AI Search Visibility
How to measure AI search visibility. The metrics, prompt universe design, and monitoring cadence B2B teams need to report AI visibility to executives.
Jul 23, 202610 minRead - How AI Search Works
How to Get Your Brand Mentioned by AI
How to get mentioned by AI. A B2B playbook for improving AI brand visibility across ChatGPT, Gemini, Perplexity, and Copilot.
Jul 21, 20269 minRead - How AI Search Works
How Do AI Search Engines Choose Sources?
How AI search engines choose sources. The retrieval, ranking, and citation signals that decide whether your brand appears in ChatGPT, Gemini, and Perplexity answers.
Jul 19, 202611 minRead - Platform Playbooks
How to Rank in Gemini
How to rank in Gemini across Google Search, Workspace, and the Gemini app. Grounding, entity, and content patterns for Google Gemini SEO.
Jul 17, 20269 minRead - Platform Playbooks
How to Rank in Perplexity
How to rank in Perplexity: the source-first answer engine. Content, citation, and authority patterns that get your domain pulled as a Perplexity source.
Jul 15, 20269 minRead - Platform Playbooks
How to Rank in Google AI Overviews
How to rank in Google AI Overviews and appear in AI Overviews. Content patterns, schema, and entity work that get you selected as the Overview source.
Jul 13, 202610 minRead - Platform Playbooks
How to Rank in ChatGPT: The Complete B2B Guide
How to rank in ChatGPT: get cited, get mentioned, and get recommended. A step-by-step guide to ChatGPT visibility for B2B brands.
Jul 10, 202612 minRead - Comparisons
AI SEO vs Traditional SEO: What Actually Changes
AI SEO vs traditional SEO. What changes, what stays, and how B2B teams should evolve their SEO program for the AI search era.
Jul 6, 202610 minRead - Comparisons
GEO vs AEO vs SEO: Definitions, Differences, and Where Each Wins
GEO vs AEO vs SEO explained. Definitions, the differences that matter, and where each discipline wins in a modern B2B AI search program.
Jul 2, 202610 minRead - Foundations
What Is LLM Visibility Optimization?
LLM visibility optimization is the marketing discipline of engineering brand presence inside large language models. Here's what it means for B2B.
Jun 27, 20268 minRead - Measurement
AI Share of Voice: How to Measure Brand Visibility in AI Search
AI share of voice is the definitive benchmark for AI search visibility. Here's how to define your prompt universe, calculate share of voice, and grow it.
Jun 22, 202610 minRead - Foundations
What Is AI Search Visibility?
AI search visibility is how often — and how favorably — your brand appears in AI-generated answers. How mentions, citations, and recommendations fit together.
Jun 16, 20269 minRead - Foundations
What Is Answer Engine Optimization (AEO)?
Answer engine optimization (AEO) is how you win direct answers in Google AI Overviews, featured snippets, People Also Ask, and voice assistants.
Jun 10, 202610 minRead - Foundations
What Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) is engineering your content and citations so ChatGPT, Gemini, and Perplexity cite your brand in generated answers.
Jun 4, 202611 minRead
Blog questions
- Who writes Visibility Partners's research?
- Editorial direction is led by Jeremy Osborn, who sets the measurement standards used across client programs. Every article carries an author byline linked to a full profile so engines can attribute expertise to a named person.
- How often is the research updated?
- Core pillars are revised whenever engine behaviour shifts materially — a new AI Overview rollout, a Perplexity ranking change, or a measurable move in citation-to-recommendation rates within our client set.
Ranking is no longer enough
You need to be cited, mentioned, and recommended.
Get a free AI Visibility Report — see exactly where your brand appears across ChatGPT, Google AI, Gemini, Perplexity, and Copilot, and where competitors are winning instead.