Glossary
Information Gain
Information gain is the useful new evidence a page adds beyond what other available sources already say. In AI search, this can include original data, first-hand examples, clear comparisons or a better-supported explanation, though no public universal score determines whether a page will be cited.
In plain terms
It is the part of your page that adds something genuinely useful rather than repeating the consensus.
Why it matters
Original, verifiable material gives engines and readers a reason to choose one source over many near-duplicates.
How to apply it
- Publish methods with original findings.
- Add concrete examples and decision criteria.
- Cite primary sources while explaining what your analysis adds.
Example
A benchmark report contributes a documented dataset and limitations instead of rewriting generic advice already found on dozens of sites.
Sources
Related reading
Related terms
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Ranking is no longer enough
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