Glossary
Multimodal Model
A multimodal model can process or generate more than one kind of information, such as text, images, audio or video. In AI search, multimodal input can let users ask questions about screenshots, products or documents, while retrieval may include visual as well as textual evidence.
In plain terms
It is an AI model that works with formats beyond text.
Why it matters
Brands need accurate captions, alt text and surrounding copy because visual assets still require context to be found and interpreted reliably.
How to apply it
- Give meaningful images descriptive alt text and captions.
- Place visual evidence near its textual explanation.
- Test image-led questions separately from text-only prompts.
Example
A buyer uploads a product screenshot and asks an assistant to identify compatible software, combining image understanding with web retrieval.
Sources
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