Glossary
Google AI Overviews
AI Overviews are Google's AI-generated summaries that appear above the traditional results for some queries, with links to the pages the summary drew on. Google describes them as using a customised version of Gemini to surface information alongside the links it cites. See how pages earn citations in Google's summaries.
Ranking is no longer enough
You need to be cited, mentioned, and recommended.
Being cited, mentioned, and recommended are three different outcomes, and most brands only ever achieve the first one. Ranking is no longer enough because AI engines answer buyers directly and name only a short list of vendors as the recommendation — everyone else is cited in passing, if at all. Get a free AI Visibility Report to see exactly where your brand appears today across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot, where competitors are winning the recommendation instead, and what's keeping you from moving up the shortlist.