Glossary
Zero-Click Search
A zero-click search is a query resolved on the results page or inside an AI answer, so the user never visits a website. The information still comes from published sources, which means the commercial question shifts from how much traffic a page earns to how often it is the source being read.
In plain terms
The buyer got their answer and never landed on your site. You can still have won — if the answer named you.
Why it matters for B2B
Zero-click behaviour breaks the assumption that sessions measure demand. Brands that keep reporting only on clicks will under-invest in exactly the content that is shaping shortlists.
How to apply it
- Report AI visibility alongside traffic, not instead of it.
- Put brand-defining facts in the answer itself so the mention carries value without a click.
- Give buyers a reason to click anyway: data, tools, pricing, depth.
Related terms
Back to the full glossary (25 terms).
Ranking is no longer enough
You need to be cited, mentioned, and recommended.
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