Glossary
Generative Engine Optimization (GEO)
Generative engine optimization is the practice of shaping content, sources and entity data so generative AI engines retrieve it, quote it and attribute it when answering a user. The term was introduced in a 2024 research paper that tested which content changes raise a source's visibility inside generated answers. See what the research on GEO actually shows.
Ranking is no longer enough
You need to be cited, mentioned, and recommended.
Being cited, mentioned, and recommended are three different outcomes, and most brands only ever achieve the first one. Ranking is no longer enough because AI engines answer buyers directly and name only a short list of vendors as the recommendation — everyone else is cited in passing, if at all. Get a free AI Visibility Report to see exactly where your brand appears today across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot, where competitors are winning the recommendation instead, and what's keeping you from moving up the shortlist.