Which tools do you connect?

Usually the ad platform, your web analytics and your CRM. The exact setup depends on your stack and what each platform supports.

What if a platform offers limited reporting?

We document the limitation and rely more heavily on first-party analytics and CRM data to judge performance.

AI Advertising · Measurement

Measure what actually matters.

Clicks are not the business outcome. Where possible, we connect advertising activity through to qualified leads, customers and revenue, so decisions about AI advertising rest on business results.

Talk to an AI Advertising Strategist Back to the AI advertising overview

The full funnel
Metrics we report
Measurement before launch

The full funnel

We aim to track each stage the platform and your stack can support:

Ad impression
Click
Visit
Conversion
Qualified lead
Customer
Revenue

Metrics we report

Impressions, clicks, cost, conversions, cost per acquisition, qualified leads, customers, revenue and return on ad spend, broken out by platform, campaign and intent stage wherever the data allows.

Measurement before launch

Tracking is set up and tested before spend goes live, wherever the advertising platform supports appropriate conversion tracking. Where a platform's reporting is limited, as is common with emerging products, we say so plainly and use CRM and analytics data to fill the gap.

Paid work pairs with our organic programs: generative engine optimization, answer engine optimization and AI visibility monitoring.

AI Advertising Measurement FAQ

More AI advertising services

AI advertising

Ready to build your AI advertising strategy?

Let's identify where your customers are making decisions with AI and determine where paid visibility can create measurable business value.

Talk to an AI Advertising Strategist