Do you run standard Google Ads and Microsoft Advertising too?

Yes, as part of an AI search advertising program. We treat AI experiences as an extension of your paid search, not a replacement for it.

Can you guarantee ads appear inside AI answers?

No. Each platform decides eligibility and placement. We build campaigns to qualify for the formats available and measure where they actually run.

AI Advertising · AI Search

Paid search strategy for AI-powered search results.

Microsoft and Google are building AI into the search experience. We help brands adapt their paid search programs so ads keep reaching buyers as discovery shifts from lists of links toward summarized, conversational answers.

Ad placements inside AI search experiences are set by each platform and change often. We use only the formats and eligibility rules Microsoft and Google publish for your account.

Talk to an AI Advertising Strategist Back to the AI advertising overview

Microsoft Copilot and Bing
Google AI search
Why paid and organic belong in the same plan

Microsoft Copilot and Bing

Microsoft Advertising runs across Bing and Microsoft's AI-powered search and Copilot experiences where it makes ads eligible. For many brands it is an underused channel with a distinct, often professional audience.

We extend your existing paid search strategy into these experiences: account structure, audience and query research, creative suited to conversational context, and measurement that ties results back to pipeline.

Google AI search

As AI summaries change what people see on a Google results page, the queries that trigger ads, the clicks they attract and the landing pages that convert all shift. We adapt your Google paid search program to that reality rather than assuming last year's keyword model still holds.

Query and intent analysis for longer, more conversational searches
Campaign and ad group restructuring around decision moments
Creative and landing-page updates for buyers arriving mid-research
Measurement that looks past clicks to qualified leads and revenue

Why paid and organic belong in the same plan

The same AI search experiences that show ads also cite and summarize organic sources. Our answer engine optimization and Google AI Overviews work targets those organic citations, while AI search advertising covers the paid side. Planning both together avoids paying for visibility you could earn, and earning visibility you could accelerate.

Paid work pairs with our organic programs: generative engine optimization, answer engine optimization and AI visibility monitoring.

AI Search Advertising FAQ

More AI advertising services

AI advertising

Ready to build your AI advertising strategy?

Let's identify where your customers are making decisions with AI and determine where paid visibility can create measurable business value.

Talk to an AI Advertising Strategist