AI Advertising · Intent
We don't just target keywords. We map the conversation.
- From question to conversion
- What we research
- What you get
From question to conversion
Most buying conversations follow a recognizable arc: a question, a clearer problem, a comparison, a recommendation, a decision and finally a conversion. Each stage calls for a different message, and some stages are not the right place for an ad at all.
- Question
- Problem
- Comparison
- Recommendation
- Decision
- Conversion
What we research
We combine several sources to build the intent map, including:
- Your existing paid search query and conversion data
- Sales and customer-success conversations, and CRM win/loss notes
- Prompt testing across AI assistants to see how questions evolve
- Competitor positioning and the comparisons buyers make
- The prompt sets we already track for AI visibility monitoring
What you get
A prioritized map of conversational intents grouped by decision stage and commercial value, with recommended messaging, offers and landing-page angles for each. It becomes the brief for campaign architecture, creative and measurement, and it is equally useful for organic content planning.
Paid work pairs with our organic programs: generative engine optimization, answer engine optimization and AI visibility monitoring.
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