AI Advertising · Strategy
Where, when and how to invest in AI advertising.
- Assessing the current landscape
- Emerging platforms: monitor and prepare
- Budget and channel planning
Assessing the current landscape
We review which AI and AI-powered search platforms offer advertising to accounts like yours today, in your markets, and what each can realistically deliver. We do not assume every platform sells ads, and we do not claim access to products that are not publicly available.
Emerging platforms: monitor and prepare
For platforms without a public advertising product, the work is monitoring and readiness: tracking announcements, building the intent map and measurement you will need, and strengthening organic visibility on those platforms in the meantime.
Budget and channel planning
The output is a practical plan that sits alongside your existing acquisition channels:
- Which platforms to test now, later, or not at all
- Budget ranges and test design for each
- How AI advertising fits with Google Ads, paid social and organic
- The measurement needed to judge results
Paid work pairs with our organic programs: generative engine optimization, answer engine optimization and AI visibility monitoring.
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